JOIN OUR TEAM: Senior Director of Development & Marketing

SENIOR DIRECTOR OF DEVELOPMENT & MARKETING

We are a high-functioning, results oriented, collaborative team looking for a Senior Director of Development & Marketing with a passion for our parks and strategic thought leadership.

JOB DESCRIPTION

The Senior Director of Development & Marketing collaborates with key stakeholders to develop and execute a comprehensive, integrated development and communications plan. The Director must be a strategic thinker that delivers and inspires team excellence. The Director must have a passion for innovation and creativity, an inspiring leader who is comfortable with change and displays a positive attitude.

Must be articulate, poised, and professional when regularly meeting with donors and community leaders. This position is a senior role within the organization and responsible for the oversight and management of 3-4 staff members.

ESSENTIAL DUTIES AND TASKS:

• Develop and execute annual fundraising plan to meet revenue goals which reflect the Conservancy’s capital and operating needs. Responsible for working with the development team to meet revenue goals for membership, major giving, corporate sponsorship, grants, and campaign giving.
• Develop relationships with existing and new major donors to increase support. This includes working with Conservancy staff to identify funding opportunities, then presenting opportunities to potential donors, and following gifts through—from solicitation to stewardship.
• Identify and solicit corporate prospects for special event sponsorships, as well as restricted gifts that align with both corporate priorities and Conservancy needs.
• Development and oversight of strategic marketing and communications plans to increase and drive awareness of Olmsted Parks Conservancy using historical campaign performance, consumer analytics, and competitive intelligence. These plans must disseminate organization messages across multiple platforms and channels that include advertising, print materials, website, social and digital media, media relations, and annual report.
• Act as strategic communications thought leader and partner for President/CEO and other functional leaders, ensuring consistent messaging to all audiences is developed, created and produced.
• Critical analytical assessment of campaigns, industry data, and relevant marketing, advertising and public relations trends to deliver innovative programs to all stakeholders based on the strategic plan of the Olmsted Parks Conservancy.
• Demonstrate an ease with executing marketing projects using online technology and printing methods. Oversee development of the Annual Report, event programs, guides and other print marketing and collateral materials for the Conservancy.
• Manage the budgets for Development and Marketing, serve as liaison to board Development Committee.

REQUIRED QUALIFICATIONS:

• Appreciation of Louisville’s park assets and commitment to the mission of Olmsted Parks Conservancy
• Bachelor’s degree
• 3-5 years of marketing, communications, and fundraising experience
• Strong drive towards excellence and meeting goals
• Excellent planning and organizational skills with demonstrated ability to meet deadlines while implementing multiple projects
• Ability to convey accurate, detailed and complex messages in written and verbal communications across wide range of communications channels
• Projects a highly credible and polished image on behalf of the agency. Strong executive presence and experience working with all levels of leaders in an organization and community partners.
• Excellent computer and office equipment skills including proficiency in WordPress, Microsoft Office, social media platforms, Google Analytics, Raisers Edge, and Adobe Creative Suite
• Discretion and maturity in handling confidential information

TO APPLY: Please send cover letter, resume, and references to Layla George, Layla.george@olmstedparks.org